Elvive Color Vive Shampoo protector

Sodium lauryl sulfate (SLS) is a harsh detergent that strips the skin's natural moisture barrier. It is a known skin irritant and can worsen eczema. Many dermatologists recommend avoiding it in baby products.

"Parfum" is the EU/INCI designation for fragrance — the same concerns apply as with "Fragrance." It covers hundreds of possible chemicals that don't need to be individually listed.

"Fragrance" or "parfum" is one of the biggest red flags in personal care — a single term that can include up to 3,000 different chemicals without any required disclosure. Fragrance is the leading cause of contact allergy in cosmetics. Many fragrance compounds are skin sensitizers and potential endocrine disruptors.

Sodium benzoate is a chemical preservative. When combined with vitamin C (ascorbic acid), it can form benzene — a known carcinogen. It is also linked to hyperactivity in children, leading the UK to recommend removing it from children's foods.